How to Create a Meta Description that will Assist You in Ranking Your KW Agent Website Template

You need to put on your marketing hat and come up with your one or two sentence elevator pitch that ALSO includes your keyword terms for the page your working on...that's right...you need a different meta description for every page that describes what the page is about AND includes your keywords.

So here's an example of a meta description that might not produce the results you're looking for -

"Trust John Doe as your REALTOR of choice with Keller Williams Realty. John Doe is a real estate agent licensed in State1 and State2 ..."

Here's an example of something that might work a little better:

"Looking for homes for sale in the Chicago Metro Area?  Professional real estate agent John Doe specializes in high rises and luxury listings in the Chicago Gold Coast neighborhood."


So what's the big difference?  In the first we don't really say where John Doe services.  We have a couple of states, but that's pretty general.  We don't mention what kind of real estate John specializes in.  Overall we don't give the user or search engine too much to go on.  It's all pretty general.

In the second we try to hit some keyword phrases:  homes for sale, Chicago Metro Area, real estate, real estate agent, high rises, luxury, and Gold Coast.  We've incorporated our keywords in to a human readable statement. Now how well does this meta description work for consumers...that's what analytics are for...but the key steps are to identify your keywords and come up with a nice readable description that would entice someone to click on your link.

Also...do not stuff your meta description with a ton of keywords.  This is pointless and unreadable to consumers.  If you were to have a 15 second conversation with someone about what you do would you say:

"Chicagohomes for sale Chicago real estate luxury homes for sale houses properties luxury chicago real estates condos town homes townhomes mansions luxury fine houses estates search listings Chicago MLS executive custom new homes builders residential commercial single family buyers agents listing agents relocation relocating FMLS REIA neighborhoods subdivisions FSBO Illinois Cook County homes for sale housing real estate realty realtor rental houses apartments condos townhomes lofts commercial property residential renovated remodeled historic homes by owner buy owner "

I wouldn't think so...make sure your meta description is a summary of your keywords formatted into a 15 second description of your page.